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When founders talk about cash, the conversation often starts with one number: How much money is in the bank? It's an important number. But it doesn't tell you nearly enough about the financial health of a growing company. A bank balance tells you where your company is today. A cash forecast helps you understand where you're going. What cash visibility actually means True cash visibility means understanding not only the cash currently available, but also the activity that will

Understanding the Need for Change Many startups begin with a simple QuickBooks setup. Initially, the company might have one product, one bank account, and only a handful of monthly transactions. As the business grows, that same accounting structure often remains in place. This can lead to a complex situation where financial reports no longer aid management in making informed decisions. Recently, I worked with a growing startup to redesign its QuickBooks chart of accounts. Thi